TOKYO - Sony Corp (SNE.N). and Toshiba Corp. said Thursday they are in negotiations about how to resolve their competing next-generation optical disk formats, aiming to give consumers a unified video technology.
But both sides played down a report in the business daily Nihon Keizai Shimbun Thursday that said the Japanese electronics makers were on the verge of agreeing on a compromise "hybrid" next-generation DVD format as soon as this month.
In the battle for a high-definition successor to DVDs, Tokyo-based Sony — which also has movie, music and video-game businesses — leads an international group promoting the Blu-ray Disc format. A rival group led by Toshiba is promoting the HD-DVD format. Each has the support of several big electronics makers and movie studios.
The rivalry could spur another battle between standards reminiscent of the fight in the 1980s in videocassette recorder standards, between the Sony-backed Beta and VHS, backed by Matsushita Electric Industrial Co. VHS eventually won that battle. In next-generation DVDs, Matsushita-owned Panasonic is in the same Blu-ray camp as Sony
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